Should You Start a High-Ticket Business?
Explore the key factors to consider before starting a high-ticket business. Learn what it takes to succeed in this space and how to determine if you're ready to build and scale a high-ticket venture.
Hey, everyone. Fletcher Ladd here from High Ticket Adventures, and welcome to the first module of the playbook series. Now this series is going to evolve through multiple versions, but this first version is enough to give you the the concepts of what you need to build a eight and a nine figure high ticket company.
Now, I'm gonna be taking you through a journey from maybe you already have a business or maybe you're thinking should you even start one. So I wanna take you from the very first point of if this even is a good fit for you, because entrepreneurship really isn't for everyone. But if it is going to be for you, then this will give you the, you know, the foundations of what you really need. And then I'm gonna take you through a journey through multiple videos of coming up with an idea, creating an offer for that, market.
I'm gonna help you choose a business model. I'm going to help you get your first three clients. I'm gonna help you scale through the stages of six, seven, eight, and nine figures, and then I'm gonna show you how to remove yourself from the company, install management and even exit through with whether it's an acquisition or listing the company on a stock exchange like the Australian Stock Exchange or maybe it's the New York Stock Exchange. Right?
So this is, you could call it an end to end guide, on how to do that. So here's what we're gonna cover in this first module. Number one, I'm gonna do an introduction. I'm gonna go over who should start a high ticket business, the importance of resilience and what that means.
Number four is initial motivation isn't everything. Number five is how to prepare for a high ticket adventure. Number six, I'm gonna introduce you to high ticket accelerator.
And number seven, when to actually take the leap and then I'm gonna end it on a note of a conclusion.
So just so you know, this is an overview and this playbook is a thirty thousand foot overview of the high ticket accelerator program, which is our startup program where we partner with smart professionals to build a company to six, seven, eight, or nine figures or even build a unicorn company that has a billion dollars in valuation. We haven't done that yet, but one day maybe I hope to do so. So if you're interested at any point in time, you can visit high ticket ventures dot com forward slash apply to learn more about how to apply to our accelerator and submit your idea.
So let me introduce myself. So my name is Fletcher Ladd. I'm the founder of multiple seven figure companies and even a couple of eight figure companies that I've owned majority shares in. I'm an I'm an expert in high ticket business models.
So high ticket for me is anything over five thousand dollars where your offerings are higher ticket. So they're not, you know, hundred dollars, two hundred dollars. It's it's about five thousand is what I base it at internally here at High Ticket Adventures. Now, there's people out there that might say, you know, private jet.
You might be able to sell that for thirty five million and get a commission on it. Yes, you can and that still is high ticket, but in terms of non tangibles, we're looking at about five thousand dollars for, you know, non tangible products or services.
And I've got over a decade of building, companies and scaling scaling them. So I'm from Mildura, Victoria, which is a small country town in Australia in the upper side of Victoria.
And, you know, I started my entrepreneurial journey at eighteen, built a marketing agency at over a hundred thousand dollars a month. I went on to build and sell e com capital. I founded another consulting firm called e com brands, and I built licensing companies, consulting the equity companies, and I've really learned a lot along the way of what, makes a good business and and, you know, what why should a business even be in business? How to build good products and services that get people results?
And now what I'm focused on is high ticket ventures which helps, people, skilled professionals come up with ideas that solve painful niche problems and we scale those businesses together fifty fifty to, six figures in ninety days and then we put management in the company and we scale it and grow it, with product market fit to six, seven, eight, or nine figures.
So that's who I am.
So let's go over the introduction.
So what is High Ticket Ventures? So High Ticket Adventures is a company that's dedicated to helping entrepreneurs build and scale high ticket businesses and we focus on hands on equity based partnerships.
So what that means is hands on is when we partner with people, we actually come in there and work on you with your marketing, sales, operations, and finance. And let's say the business is ever in a crisis, we're able to come in there and help you, you know, solve problems during that crisis. And what we offer is a comprehensive accelerator program. So unlike a traditional course, which I don't believe that within the online course world there is anything wrong with it.
I don't believe that. What I believe is that it fundamentally is broken as a model where you have a coach who might charge you ten thousand dollars for specific advice. Whether it works or not is another question but let's assume that it works for a second. What happens is you pay them once and then you might pay them a couple hundred dollars for certain fees for maybe additional coaching if they've put that in place, but they never really going to care about your success because they're just focused on some more acquisition versus high ticket ventures.
We have a a program, it's called high ticket accelerator, but what we do is we actually partner with you and we set a formal company up an entity whether it's an LLC or a PTY LTD in Australia, doesn't matter where you're from, we're international, we're global.
And what we do is we work together and we grow the business together, implementing the frameworks and tools. Now, this playbook as you know it's a thirty thousand foot overview of the high ticket accelerator. It's what you could call a a demo to that and what we do is we look for smart entrepreneurs, people with ideas and we form a high ticket company together and we do it on an equity based partnership fifty fifty. So for example, business partnerships are fun when you go together.
I'm Fletcher Ladd, you are who you are, we partner together, and we put our skill sets together, you bring your idea, and you bring your your hard work, your your dedication, and we grow a business together. And that's what High Ticket Adventures is. And we're going on a journey to get to six figures, which is really easy, seven figures, which is a little bit harder, and then eight and nine. Really, we're looking for eight and nine figure revenue companies, and we're looking to not just get there, but actually maintain that level of revenue year on year.
So what does High Ticket Ventures do? So we we guide entrepreneurs through the journey of launching a High Ticket Venture. We provide resources, a community, and mentorship, and we specialize in turning ideas into profitable businesses that pay us. And the good thing is about high ticket businesses is that when you're in SAS, and I know a lot of smart people in in SAS, they need a lot of money.
SAS requires a huge amount of capital to get started. The difference is you can scale SAS with a lot of users because it doesn't require more humans in the mix. But with that being said, if you go and study like a y combinator, eighty to ninety percent of the companies don't really reach past, you know, ten team members over a long period of time or they don't get more money raised. They give them an inch for five hundred thousand of funding, but then it doesn't really turn into a the the business owners aren't having dividends paid out to them like they should be.
Maybe they get an exit, I think, Y Combinator has about an eighteen percent exit ratio, which is actually really good and what we're looking for at high ticket ventures is not necessarily to sell, although I give you that option because it is very good to sell off into the sunset. But what we're really looking to do is we're looking to hold a business that pays us dividends consistently for a long period of time. And to do that, we have to pick a market that's going to be growing over the next ten, fifteen, twenty years and solving a painful problem for participants in that market. So we
specialize in turning ideas into profitable businesses and what we do is, you know, we offer a startup accelerator program where we partner with you on your idea to execute it into a successful company. Successful means it's paying us, you know, and the North Star that we aim for is we want every partner who joins with us to make around five hundred thousand dollars to a million dollars in their first year of trading, in profit US dollars with us. So there's four core things. We have a detailed course and it's a comprehensive six week program.
We have hands on consulting, so for example, me or the directors that I put in the entities, to work with you will come in there and help you set up your Facebook ads, optimize your landing page, help you get clients results, help you hire staff members, fire them if needed, you know, certain things like that. We have group consulting.
So other equity partners can get on a meeting and we can all share our problems and talk about growth together and you can learn from what other people are doing in different niches and industries.
And we have a and that's the community basis. So we have input monthly in person events where we all meet up and we do, you know, awesome activities like go to Africa and Brazil, we get on a plane somewhere and we fly private to a nice location like an island and we do fun activities because we believe that, you shouldn't just lock yourself in your room and work. Yes, You should work very very hard when you are working, but you should also have fun and do party activities as well to to really experience life to its fullest.
So who with that being said, who should start a high ticket business? Right? Because most people don't understand this. They they don't they just say I want I wanna start a business, but who should start one? So if you're thinking about it, this video is for you.
So anyone with resilience and desire to solve problems.
Right? So you have to have resilience which means that and it's different from confidence, someone who's confident and they they are willing to work things out because in a startup, to turn a startup into a fully fledged operational company, you have to have resilience because there's going to be things that are going to go wrong and those that are relentless and resilient to push through, problems in the start up and and and really to make a start up work, what you are doing is you have an idea in your mind and you have to force it to work. And to be able to force it to work, you have to be resilient.
Right? Now, the main thing here is you wanna be focused on solving problems.
I'll give you an example. If I'm talking to a carpet cleaner and I say to the carpet cleaner, how many jobs do you have booked in? And it's a sole trader, it's just him in the business with one van. And I say, how many jobs do you have booked in for the next two weeks?
And he says, six. He's got a problem. He knows that he needs to have thirty of them booked in. So that problem is probably pretty painful for him because he wants more money so he can feed himself, take care of his loans and bills.
Makes sense? That's a painful problem. So someone has to have a desire to solve problems. Not a desire just to make money or a desire to sell an opportunity, but a desire to solve people's problems and have the best solution in the market that gets people the result to fix that problem as quickly as possible and as best as possible.
Right? So what we do is we look for people that are professionals looking to transfer from jobs to entrepreneurship. So let's say you've been working in a market, in a business that is a high ticket business and you see a gap where you could probably do it better if you were to transfer.
You can see all the problems. Maybe you're talking, you're doing the marketing or you're doing the sales or you're in the back end and doing the operations and you're in a specific industry that you want to start a business in, we hope that you as a professional or those people transition into this entrepreneurship and and help you build a business with the best possible shot of actually making it pay you as quickly as possible. You know, most people start a business and it takes them six years to get some money to themselves. I don't believe that.
Every business that I've ever started had to work. It had to pay me hundreds of thousands of dollars a month as quickly and as soon as possible because I didn't have funding. I didn't have anyone there to help me. I had to figure things out and read resources and do it on my own which is, you know, it it's hard but that was the option.
I didn't have any other option other than just to do that. So it's also suitable for people that are interested in high ticket products or services. So for example, I'm not talking about finding a couch and selling it for two thousand dollars where your cost of good is a thousand dollars. I'm looking for non tangibles.
I'm not looking for high ticket drop shipping or things like that. High ticket is I'm looking for someone that's interested maybe in jet chartering.
Right? Helping specific corporate people charter jets, reaching out to their businesses and offering them jet chartering. That would be a high ticket business. Another one would be an an example that we're gonna get into later on in the series is Toptal, finding the top three percent of talent for people that need engineers and basically loaning them out to develop their their idea or project.
That is an and then you're helping them solve the problem of finding good talent. So a high ticket business offers premium services or products. Now, it doesn't mean that it exists. A product could be an online course, it could be a platform that you've developed, it could be a done for you or done with you service. And you're focused on delivering high value to a select group of clients which is your niche. You're not looking to sell to everyone, you're looking for an a market with a niche inside of that market and you're looking to cater towards those participants in that niche.
And it typically involves higher price points and more personal life service. So I don't call them customers. A lot of people say I'm just getting customers. A customer buys from you once.
A client buys from you again and again. It's a mindset thing. So we're looking to hire offer high value product impactful services. We're looking to target clients ready for positive change, provide personalized guidance and support, focus on creating real lasting benefits, and we're looking to build trust through proven success and getting getting them results.
The only thing that matters is getting people results.
For example, there's this mindset out there that if you can get people to do everything self serve, it's good.
Yes, but you can't really charge high ticket amounts for that. Even Facebook, when with Facebook ads they still have, reps there for the big spenders to to wine and dine them and invite them over to their, you know, office and, you know, do things with them because and and their success model, like someone might spend ten thousand dollars on Facebook and think that they should be invited there. You really have to be spending a million dollars a month because everyone advertises on Facebook.
So let's go over the definition of high ticket, And what it means is the serve services that are sold at a premium price point for typically two thousand dollars or more. I'm looking for five thousand dollars or more because when we're running paid ads, you're gonna be paying around two thousand dollars cost per acquisition or around twenty percent or a thousand to two thousand dollars to actually acquire a client. So we need to be charging for around five thousand dollars because we have margin. We have to, you know, give our sales reps commission.
We have to have onboarding cost, staff cost, advertising cost, and admin cost even before that to keep the whole infrastructure in place and running. So we have to, you know, charge a minimum of five thousand dollars. And since we're selling over the phone and we're solving a big problem, it's very easy to do that. You know, in your head you might be like, oh, two thousand dollars is a lot of money, but it it's really not.
You you're not going to really impact your life with two thousand dollars once especially after cost. You'd have to sell hundreds and thousands of units to to each month to really get, you know, an impact out of that for your personal personal income.
So high ticket is often mistaken for high ticket sales. So if you go online and you search high ticket, what you will find is, you know, a lot of high ticket affiliate, high ticket sales, high ticket drop shipping and that's because Internet marketers have just created content around this niche.
And what we have to do at High Ticket Adventures is really re educate the market to explain what high ticket means And it's not just a sales tactic. That's not true. What we're looking to do is provide massive amounts of value to people and solve problems and get into businesses in in trending markets that are gonna be growing for the next ten years. Not what's popular today, but what's popular now with the market that's going to have more demand and more people in in the next ten years.
So let's go over the key characteristics of a high ticket venture. So number one, it has high client lifetime value.
It has deep client relationships and high profit margins. For example, you don't need to really raise a lot of money. You can make money off the first couple of clients. If you charge them thirty thou ten thousand dollars each, you can sell three clients in and you've got thirty thousand dollars that can float and cash flow the rest of the company.
For example, high client lifetime value means that they might pay you five thousand dollars once, you put them on a retainer for two thousand dollars a month, they're with you for five years, and that means you've got a client that's gonna pay you. So if we do the, you know, the math on that, the five thousand dollars could be the setup fee and then the two thousand dollars that you charge them for twelve months or twenty four thousand, if you put that over five years, that's a hundred and twenty thousand. So if you wanted to do, you know, ten million dollars in in revenue per year, you would only need four hundred clients.
Right? And you've got deep client relationships. So you typically have a human in there, an account manager working with the clients and talking to them. Your your profit margins are higher because you're charging higher prices which means that you can still deliver exceptional value but you can have a lot of margin in there.
Margin is the main thing of business. When you're trading the only thing that matters is your margin. You have top line and bottom line and you're trying to get the bottom line as close to the top line income without sacrificing client results or satisfaction, or your team as well. And if you can get them close, that means you can if you make a million dollars and you've got a eighty percent bottom line, that means you've netted eight hundred thousand dollars.
That's what bottom line is. You hear a lot of people say that's the bottom line because at the end of the day on an income statement for a company, a profit and loss statement that runs your chart of accounts, the only thing that matters is the bottom line because that's what you, you know, can pay your dividend with.
Which is why us as business owners get into business because we want that dividend to buy houses and cars and do fun activities and invest for the future and build a dynasty.
Right? Why consider a high ticket business? You could go into e com, you could build a SaaS platform, you could go through Y Combinator, you could you could do many things. Right? You could maybe, you know, there's a lot of opportunities out there, for people starting a business. Well, a high ticket business is faster validation revenue generation.
So you can quickly validate a high ticket idea with pretty much a pitch deck and a simple landing page and a VSL funnel that takes you a week to put together without even you building the product. And you can put it in front of someone, and as long as they just believe and trust that you can deliver that result to them, What you can do is you can charge them for it. And that's your version one. You can generate money pretty much out of thin air. And you have the ability to scale with few clients. So you're not trying to do what Facebook is doing and building infrastructure in third world countries to get Internet running so you can bring more clients into the business or more users on the platform.
You might only have two thousand clients over the total time that you run the business, and that's fine. That's all you need because each client might be worth two hundred and fifty thousand dollars to you over three years. Alright? And a business, a high ticket business, has the potential for significant financial rewards. Everyone knows if you run a high ticket business, you can make money. Now let's talk about the importance of resilience.
So success isn't about confidence, it's about resilience.
You know, confidence will really wear off over like, confidence you can get on a sales call and be confident to a prospect and you're confident as the CEO, you can have CEO magic and you can be confident to the prospect and you can close them into your offer for thirty minutes. But resilience means you're gonna come come up against obstacles and obstacles, they're gonna come up. Like, it happens every single day. We have each founder at each company, have problems in their business, and you as a business owner, as you can see here, like, you've got a person going over the road.
Right? As I just put my mouse here on the screen, you can see that, and, you know, at the end you could have the big mountain with the sun and that's where that's where you're going to. But resilience is maybe your account gets shut down, maybe clients aren't joining, your cost per acquisition is too high, clients are getting results, they're churning. These are probably your bank accounts get shut down, you have a lawsuit come in for some reason, you have bad reviews pop up on Google.
These are problems that are going to happen in the business that will impact you. They're going to come up and you as a business owner need to be resilient to be able to push through these. Maybe your product isn't getting you're solving complex engineering problems. Right?
Developing no code software. Like, you're going to have problems, and these are gonna come up. And every founder faces challenges, and resilience determines who succeeds. Because a lot of people get started in business and they just face one little problem on the Internet.
Maybe their ad account gets shut down and they just give up and they wanna jump to TikTok and they can't figure out TikTok, so they give up. Those that are resilient and fanatic about getting through to that end goal and are willing to do whatever it takes for those who are successful. They're just dogs at a bone.
Right? That's resilience.
Now let's talk about what it looks like. So facing rejections without giving up. So you might talk to prospects, a hundred people say no. No.
No. No. No. No. Right? You might have to iterate your business model. Right? Your messaging might not work, so your ads might not work.
Your your Facebook ads, they won't work. I tell you that right now. As soon as you launch, they're not gonna work. Your messaging to your landing page, most times it's never going to work.
You don't have to iterate it. Right? It's easy now with Chat GPT. There's no reason why you can't make this work now with Chat GPT by asking that thing questions.
It can do market research that took, you know, consultants at KPMG, you know, two hundred hours that would cost you two hundred grand that you couldn't spit it out in ten seconds. It's insane now. There's no reason why you can't make a high ticket business work. You have to push forward despite setbacks.
So you might have, you know, clients churn and you have to keep bringing those clients on you have to keep rebuilding that muscle.
Because in business, you know, when bodybuilding is a is a lot easier unless you get an entry. Let's say you're you're you're building muscle you can just eat the right amount of caloric calories and do the right, you know, progressive overload over time you will gain muscle. Assuming your plans are on your diet's good. You you will muscle.
But in business it doesn't work like that because you don't know what you don't know. Your it's not a definitive path of one plus one equals two. Unless you've been in it for a long time you can start to decode and see the matrix and push through. Right?
So you have to constantly push forward despite your setbacks and your goal is success and you have to do whatever it takes to get success. And what success is going to look like for you is clients getting results, the business growing, and bottom line net profit. And even when you're doing ten million a year, you're still gonna feel like you haven't got all the answers yet. And that is one hundred percent okay, but you're doing ten million a year.
You're paying you've got the car. You got the watches. You got the house. You got the trips every single month with the partners at High-tech Adventures.
You've got a preferred portfolio partners entities paying you dividends as well. You've got what it takes.
Right? That's success. That's what success is. That's what we're working towards. You have to be resilient.
If you can't handle, you know, setting up a bank account and it gets shut down, this is not gonna work for you. Like you have to be like, who cares? What's next? How do I get this approved?
That's resilience.
And I got a good book here and it's a recommended resource and I'm gonna have recommended resources that I can refer to for myself that I've consumed that I think are valuable for you as you're going through this journey. And, the first book that I'm gonna recommend for you, I'm gonna recommend courses and books and YouTube videos is Relentless by Tim Sgrove. And it's from good to great to unstoppable.
And Kobe Bryant, he he actually I think he engaged him to coach him. And it's a book about, basically, how to how to become just an absolute killer in the arena. And it compares pushing through business challenges to pushing through the gym, and it focuses on building mental toughness. How to not be a snowflake, but how to just be someone who can just be resilient and get things done. And to be successful in business, you need to be resilient. You can't just give up or or or hide when a problem comes in. You have to be, you know, willing to charge into the gunfire.
Right? So you you must have be confident. You have to be confident. If you're not confident, it's never gonna work.
You have to be confident but you also have to be resilient. And I'm not talking about, you know, oh my god I'm confident without, you know, the clarity of the vision. Yeah. You can't just be stupid confident.
You have to be confident with the skill set to back it up and you have to be resilient and you can couple these things together and you've got a recipe for success.
Now, initial motivation is not everything. Of course, you're gonna be motivated. You're gonna run the numbers in your business and you're gonna say if I sell this many units or if I get the business to this point, I'm gonna be able to have this much revenue and this much profit. I'm gonna be able to buy all of this stuff that I've always wanted to buy. Right? That's gonna wear off as you start to trade and you and you and the reality sets sets in of, you know, a profit and loss statement and and margin and and clients and and and marketing and sales and operations and finance. So my initial motivation is not everything.
So your initial reason for starting doesn't have to be perfect. Right? So if you wanna start a high ticket business, you don't need a reason, you don't need a why. Right? You should have a why and that why should be to solve a problem for people. That's enough. That's all businesses solving people's problems.
If you can just understand that one concept, solving someone's problem, you will make money. It's not about an opportunity, that's about solving people's problems. You know, in the biz op world, I was speaking to someone and he said he wanted to to build a business, and it was, in the reputation repair market, helping people get back banned ad accounts because in, you know, we have the fortunate ability to have people that work inside Facebook that can turn on ad accounts.
And I said this is a ten million dollar a year business with repeat clients. And he goes, I don't know if it is though and this was a biz op guy. He came from selling business opportunities, e commerce training to people.
And he said to me, the only way I could see this grow this business is to teach other people how to do it, and that was a problem. He he just thought let me just sell an opportunity because that was all he's new. And I said, no, you've got it wrong. You have to focus on the main thing which is solving people's problems and how we can build better reputation for their business so they can get more sales for their business.
Right? And look, to be fair, most successful entrepreneurs start up with modest goals. If I could just get the six figures in the first year or seven figures in the first year, if I could just make myself eighty thousand, hundred thousand, I'm happy with that. And and and that's okay.
Right? And motivation evolves as you progress. I'm telling you this now. It's very easy to be motivated.
It's very easy to be motivated when the money is coming in. But you need to be resilient, confident, and motivated when there's no money in assuming that it is going to work out. Because with this playbook, if you implement what I'm gonna teach you in the later modules, you're going to make it work. There's no way that you can't not be successful with this if you just put the effort in. It's going to happen, but you you've got to understand that when you make a hundred grand a month of course you're gonna show up and do the work but what about when there's you know the ads aren't working, your cold email campaigns aren't working, that's when you have to be twice as motivated and then you can ten x the motivation when does come in because it's easy. It's easy for people to show up when there's cash there because that's where their attention is.
Another thing is, and I said this before, you need to focus on problem solving, not desperation. You don't need to be desperate to start a business just to try and get some so you're gonna have you're gonna not build a proper business that's going to last if the goal is just to hock something together and and desperately make some money by selling something to people. Because with the training that I'm gonna give you, you're going to make money by selling things that shouldn't be scaled to people. But if you focus on solving people's problems in a good way, for example, there's some business product services that shouldn't just be scaled. They shouldn't even exist in the market. You know, we we we don't need, more smaller businesses. We need more larger businesses.
Right? That the world would be better off. And what we're doing here is we're building large businesses. Nine eight figure nine figure companies is what we're after. That that that they're large business they're large companies and that's what we're after. You know, lots of team members on the payroll and each payroll, you know, each staff member brings in, you know, three to five times their annual salary.
We're looking to build big companies because if you're desperate when you're starting, you're gonna lead to a small business mindset because all large business wants medium, all medium businesses want small, and all small businesses, which is what we're doing now starting a start up, we need to transition into a medium business and then a medium business to a large corporation.
Right? Because a start up has to come out of its start up phase and we'll talk about what a start up really means because most people just think it's some product market fit and that's not true.
And the long term success success of a business is gonna come from passion, right, for solving problems.
You can get to seven figures a year once, but you have to maintain seven figures a year or seven figures a month.
How do you get to nine figures and maintain nine figures year after year after year? You have to have a long term plan, which means you have to be thinking long term, and you have to be solving a real problem in a market that is growing. That is what we're gonna be doing here.
And And then you have to ask yourself, what do you have to lose if you start a high ticket business? So you wanna assess your current job and your salary.
The beauty of a high ticket business is this in reality. You can get started while still working at your job. Let's say it's paying you a hundred and fifty thousand dollars a year, a hundred and twenty thousand a year, eighty thousand a year, or maybe fifty thousand a year, whatever it is. I don't know. Maybe you don't even have a job right now.
Maybe you're at university cleaning dishes or something.
What you can do is you can build a high ticket business, get it to thirty, forty, fifty thousand dollars a month, put yourself on the payroll, hire an assistant to help you execute, you know, back end task and admin task so you can focus on scaling your product that works. You've got really nothing to lose. So you wanna compare with the potential rewards of a high successful venture. Right?
For example, there is success that comes with it as you can see here on the screen. We've got the new Emirates first class cabin with the mini bar, right, the makeup vanity with the snacks there on the big screen. Right? When you're on a long haul fourteen hour flight, this is a nice cabin to have.
It beats sitting in the poor class in the back of the public transport bus or you've got a s f ninety Ferrari and then you've got a Patek over to the right, like these things are nice.
And you get them by running a high ticket business that solves problems in a growing market that increases revenue and profit year on year. That's how you get it. And you have to have a lot of volume which is eight or nine figures. Getting to seven figures a year, five million, six million, you're still gonna get this stuff.
You can easily get it at fifty percent ownership of the company. Of course, you can you can do it in one year. In one year, you can get all of this stuff but you must maintain it because you're gonna want the next car, the next watch, and the next house. That's how men are.
There's no end to optimization. There's no end to growth. You're gonna work until the day you die. It you're going to do all of this.
And high ticket business offer, offers quicker validation revenue. I said that before. Starting an econ business, you have to build a product and then try and market it. With high ticket, you're selling a non tangible or you're selling a tangible that exists, like, let's say, you're doing jet chartering.
You can get someone on a jet that already exists. You just have to make that joint venture. The person delivering the jet and making sure that it lands on time and takes off at the right time. Right?
So you don't need to own the product. You can move as quick, which is speed, which is the most important rule when you're getting started in the startup which is to move quickly.
We don't wanna move slow.
Let's talk about preparing for your high ticket adventure. Right? So you don't need to quit your job immediately. I just said that.
You do not it's actually not a good idea to quit immediately. You want that income coming in. You should always have something that pays your bills. And you wanna start by validating your idea with a few clients.
At High Ticket Adventures, as soon as someone gets three clients, we enter into an equity partnership. We call that stage two. Stage one is where you don't have it. Stage two is where we go into a partnership.
And you wanna reinvest your growth. Right? So because you can you don't need to raise money in our ticket business because you got so much margin. You can just close clients by having good sales ability and then you can take that money from them and find the next client. And if you got a back end that each client brings more clients on the back end or they bring on more MRI, you can grow infinitely. It's amazing.
And what I just talked about was called client financed acquisition which is you can see here on the screen. I've got an awesome diagram for this. And you can use client payments to fund growth. You can avoid draining your personal savings and you can reinvest in marketing, sales, operations, systems, and scaling. Right. So let's look at this, you know, diagram over here to the to the right.
Client financed acquisition.
So your initial investment into marketing could be seven thousand five hundred US dollars.
Now that's what you put in. And assuming a client pays you fifteen thousand dollars, let's say you're selling a fifteen thousand dollar offer, that's your, like, initial first payment that they pay you to get access to your offer is fifteen thousand, your program or whatever it is that you're selling, your project.
What happens is if it's fifteen thousand dollars, you put the seventy five hundred in and then someone gives you cash within seven days, fifteen thousand.
And let's say your cost to actually deliver that services fifty percent of that fifteen thousand which is seven thousand five hundred. It's never going to be this much. It's always at the start it can be. You're allowed to have it this high.
I mean, at seventy five hundred, that's pretty much someone's full month wage on on the payroll. So you could hire someone and say, look, you've got nothing, but you could just hire people every time you get a new client say, just get him result. I don't care what you do. Right?
But it's never fifty percent cost of goods or services. And then you have another seventy five hundred. Right? Because the cost to acquire the client was seventy five hundred.
So what you could do is you could feed that back into Facebook ads or whatever the call email is or you could hire that another SDR or or pay that SDR for the next month and say, just give me one client. Here's seventy five hundred. And they bring you another client. And this is your acquisition and you put seventy five hundred in, seventy five hundred and how how many clients you bring on determines how big your reserve is.
Because if you have seventy five hundred times ten, seventy five thousand, you can bring ten clients in because you can just spend seventy five thousand in a month and you can maintain that by just having seventy five thousand consistently sitting there. And how how you get that is your CPA is never gonna be seven five hundred. Your cost to deliver is never gonna be seventy five hundred. There's margin in here.
And if you and you build up cash reserves by having these numbers go lower. And then you just keep feeding more of it back into ads and that's how you can scale to five hundred thousand a month. Like, I've been able to scale businesses to five hundred grand a month in revenue with no start up capital with just seven with about five with about three thousand dollars of, you know, money there that I would spend on ads to get a client. And I've been able to build businesses to seven figures in run rate per year in three, four months because I understood this.
This is the secret. This is how people are able to basically come out of nothing and build something. Right? And the reason you don't need a five hundred thousand dollar investment to make millions of dollars in profit to pay yourself with and acquire clients with a high ticket business is because you can follow this feedback loop.
And you can put it on an American Express card and you'll get those Emirates points. So remember this first class cabin here? In Australian dollars or American dollars, if you wanna fly from, like, Miami to Dubai, it's gonna cost you, like, twelve thousand dollars return. Maybe it might cost you around fifteen thousand dollars return.
But all of the partners at High Ticket Adventures, they we don't split the Amex points together. They keep them all for themselves even though we're fifty fifty. So these Amex points, like if you're spending a hundred, twenty grand a month on ads, you're acquiring clients but you're also getting a massive back end. And what that means is you use all the points for yourself.
You can go with your girlfriend or whatever. You can travel around constantly. And you're getting, you know, hotels and flights for free. And if you just keep having it building the cash reserve, what happens is you can just keep growing the business and traveling full time for free while you do it.
Right? So when you're getting started, you wanna set realistic milestones. We'll start small, just ten to twenty grand a month. Then scale progressively.
Because you've gotta build those cash reserves out, remember, to get the to growth, to to put money into marketing, whether it's cold email, joint ventures, or whatever. Like joint ventures, you're gonna want someone who has a massive audience. They're gonna want money upfront to say, hey, dude, I'll give you two hundred grand. He might blow you up to a million a month.
Right? You're gonna need a cash reserve to do that.
So start small. Ten to twenty grand a month, thirty to a hundred, and focus on reinvestment and growth. Focus on delivering results, taking those reserves, and then just feeding it back through the machine.
Steady growth.
Right? So you have your initial investment that you put into the business, which might be just enough to spend a hundred, two hundred, three hundred dollars down marketing.
And then you get to ten grand in one month, that's amazing. You reinvest that, you get to thirty, month two, month three, a hundred, month four, three hundred. I have done this. Like, I teach this inside a high ticket accelerator because we do step by step, like, all of the details are there.
But this is just a thirty thousand foot overview. I've done this again and again and again. And and it's so easy to do with an offer even at five thousand dollars. You can just do this consistently day after day.
And this is just the front end. End. We're not even talking about the actual flywheel in the back where each client brings more clients and you make massive money from referrals and getting them results and case studies and selling additional services and putting them into long term contracts. That's where the real wealth comes from.
Right? So when do you take the leap? A lot of people are worried. They're scared.
Their parents are in their ears. Don't do that. It won't work out. When do you actually take the leap?
So first off, there's no perfect time to start. It's not tomorrow. It's not the next day. It's right now.
You can hear it. The best time to plant a tree was twenty years ago. Second best time is when? Right now.
So successful ventures often evolve from imperfect beginnings.
You just said one night, I'm gonna start it rather than going out.
That's the start of your journey. There is no perfect start of a business. Maybe you just wanted to start one because you don't wanna have this job forever. You don't see a vision for it.
And you wanna focus on taking action rather than wasting oh, sorry, waiting for the perfect idea. I'm I'm gonna teach you how to come up with an idea, but you just wanna focus on speed. Not desperate, but make sure you're solving a problem and then you just wanna move into it. You don't wanna sit around and think that you're gonna come up with the next Facebook or something. You don't need that to make money online.
Let's talk about the reality of starting a high ticket business.
So every business idea evolves as you grow. The idea starts off as one thing and it never really ends up as the same thing. It happens but it typically evolves over time.
It pivots, changes, the offer tweaks. Right?
And you you wanna embrace the journey and learn from each step. So you're not trying to get to a hundred grand a month or a million dollars a month. You've got to enjoy the entire whole journey. Right?
And don't wait for perfection. Start now. Because everything's gonna have versions. Your products gonna have version one, version two, version three, version four.
Your service is gonna get better. The team is gonna get better as you hire more people and as you get more money in. Your marketing and your ads are gonna get better, your market's going to change, it's gonna become more sophisticated as new people enter it and more competition comes in with different claims in their marketing. Your sales team are gonna get better because they're gonna be closing more people.
Right? You you just you don't need to be perfect to get started now. People think that they need to be perfect. You're losing time.
I'll give you a hint. You are never going today, the the day that you're watching this video is the last day that you're ever going to be this young ever again.
Think about that.
Let's talk about the leap of faith. You wanna trust in your ability to adapt and overcome challenges. Right? You're just jumping off the cliff.
So just trust yourself. Even if you don't trust yourself, put your trust in me to show you the right right path to get the result.
And you wanna surround yourself with supportive mentors and peers. So I can support you. We can go into business together. I'll be your business partner. I'll make sure that you're successful. Just give me resilience and I'll make you money.
But the thing is you need a community as well of other people doing this. People in religion, they like to be around the same people in the same religion as them. People that have certain beliefs, they like to be around people with the same beliefs. People that are starting high ticket businesses like to be around people that are starting high ticket businesses and making money. The people that are at seven figures wanna be around the people that are eight figures and people that are eight figures wanna be around the people that are nine figures.
Understood?
So if you're in high ticket accelerator, you wanna use the resources available you to you through the program.
Now let's talk about the evolution that you're gonna probably go through. First off, you're gonna have an initial idea. You're gonna validate it and test it, get some people to pay you. You're gonna build a scalable business model and get clients results. You're gonna get more clients and then you're gonna scale and grow and then you're gonna adapt and optimize your business and then you're gonna have the success.
Now, you make profit pretty much in this first to second stage here. And what I mean by that is that's when people pay. If you get three people pay you thirty thousand dollars, you got thirty thousand dollars there. Maybe let's say five grand to to get that thirty thousand but you've got twenty five thousand dollars there. You don't deprive the baby which is the business and pay yourself that. You reinvest it into more marketing to get to a very strong baseline of cash flow coming out. Because you need like a to to really live a good life right now at the time that I record this in two thousand twenty four, you need around a hundred thousand dollars a month in net profit to pay yourself with, which means you need to be doing multiple millions of dollars per year in net profit.
Now, what I wanna do is introduce the program high ticket accelerator to you so you know what it is. And I'm not gonna run over this throughout the whole program. I just wanna explain what it is now so you understand what it is because I know that you're probably curious.
So high ticket accelerator is a comprehensive program for launching and scaling high ticket ventures. It includes mentorship, community, and access to exclusive resources, and it's designed to help you achieve rapid growth and success. Six figures in ninety days, seven figures in revenue and profit in the first year.
I know that sounds crazy, but that's what we can do.
And here's what you will learn. You will learn how to identify and validate your high ticket offer. You will learn how to build a scalable business model, and you'll master client acquisition and retention.
And you have a community, so you can network with other high ticket entrepreneurs. You access monthly exclusive masterminds, and you get continuous support as you scale your venture.
Now right. Let's so let's go over the conclusion. So starting a high ticket business is a journey. It's worth taking.
It really is. It's better than working for someone else if you've already done that. You can focus on resilience, problem solving, and continuous improvement. Remember, nothing is perfect.
And you can leverage the resources in the community at high ticket ventures.
Now I've got something in here for you, which is optimize your health for success. So starting a startup requires a tremendous amount of energy and focus. To achieve this, you need to be strong and maintain a low body fat. Not too low, but just enough where you have still have enough energy, where you look good and you're motivated. So what you wanna do is you wanna go to Google and join the movie star body program by Greg O'Gallagher.
So when you're making a hundred grand a month in net profit USD in the next twelve months from this playbook, you have a body to match your financial success. Like over here, you can see see Greg here. Like as a man, Greg's I think he's like five eleven, five ten.
Right. Pretty average for most men's height. He's got big shoulders. Right. Big side delts. He's not injecting steroids.
He just trains heavy. He's got athletic lean legs, which here they look small but if you were to compare them next to yours in real life they would be huge.
He's got big forearms, big I think his, measurements, fifty three around the shoulders, forty five inches around the chest, sixteen inches on the arm, twenty four twenty five around thigh. I think it'd be about sixteen seventeen around the calf.
Right. These are it it all boils down to measurements and you can see he's got, abs here which just means he's got low body fat. Now the size and the the ab is just determines how strong the muscle is because he's grown it. Right?
But you can build a great body for yourself exactly like this, but you need to join his program. Right? Because you don't want to at High Ticket Adventures, we're all gonna be meeting up and doing activities together, and and you wanna look your best when content gets taken off you. Right?
Because you're obviously gonna build a executive business profile as you run this company. And you want people to look at you and go, man, that guy looks good. I bet his business is run just as well as his body looks. And you don't wanna look like a slob at a hundred grand a month, you wanna look like a a g.
So that's why I put this in here. No one really talks about this. It's not it's about fitness and finance. You just master those two aspects as a man and you'll be great.
Now, I wanna give you some books. Recommended reading so you can expand your knowledge and leadership skills. The first book is The Hard Thing About Hard Things, Overcoming Startup Challenges. Number two is Zero to One by Peter Thiel. It's insights on building startups, massive startups by the way. Number three is The Facebook Effect, Facebook's rise in impact. Number four is the fifteen commitments of conscious leadership.
Number four is the tale of leadership.
And the last one nonviolent communication, empathetic communication skills. So these books here, if you want to you can get them online or you can just order them and read them in person. So that's it for this one and I'll see you in the next video which is why fifty percent equity partnerships are better than owning a whole of a company for when you're starting out. I'll see you in that right now.
Explore the key factors to consider before starting a high-ticket business. Learn what it takes to succeed in this space and how to determine if you're ready to build and scale a high-ticket venture.
Hey, everyone. Fletcher Ladd here from High Ticket Adventures, and welcome to the first module of the playbook series. Now this series is going to evolve through multiple versions, but this first version is enough to give you the the concepts of what you need to build a eight and a nine figure high ticket company.
Now, I'm gonna be taking you through a journey from maybe you already have a business or maybe you're thinking should you even start one. So I wanna take you from the very first point of if this even is a good fit for you, because entrepreneurship really isn't for everyone. But if it is going to be for you, then this will give you the, you know, the foundations of what you really need. And then I'm gonna take you through a journey through multiple videos of coming up with an idea, creating an offer for that, market.
I'm gonna help you choose a business model. I'm going to help you get your first three clients. I'm gonna help you scale through the stages of six, seven, eight, and nine figures, and then I'm gonna show you how to remove yourself from the company, install management and even exit through with whether it's an acquisition or listing the company on a stock exchange like the Australian Stock Exchange or maybe it's the New York Stock Exchange. Right?
So this is, you could call it an end to end guide, on how to do that. So here's what we're gonna cover in this first module. Number one, I'm gonna do an introduction. I'm gonna go over who should start a high ticket business, the importance of resilience and what that means.
Number four is initial motivation isn't everything. Number five is how to prepare for a high ticket adventure. Number six, I'm gonna introduce you to high ticket accelerator.
And number seven, when to actually take the leap and then I'm gonna end it on a note of a conclusion.
So just so you know, this is an overview and this playbook is a thirty thousand foot overview of the high ticket accelerator program, which is our startup program where we partner with smart professionals to build a company to six, seven, eight, or nine figures or even build a unicorn company that has a billion dollars in valuation. We haven't done that yet, but one day maybe I hope to do so. So if you're interested at any point in time, you can visit high ticket ventures dot com forward slash apply to learn more about how to apply to our accelerator and submit your idea.
So let me introduce myself. So my name is Fletcher Ladd. I'm the founder of multiple seven figure companies and even a couple of eight figure companies that I've owned majority shares in. I'm an I'm an expert in high ticket business models.
So high ticket for me is anything over five thousand dollars where your offerings are higher ticket. So they're not, you know, hundred dollars, two hundred dollars. It's it's about five thousand is what I base it at internally here at High Ticket Adventures. Now, there's people out there that might say, you know, private jet.
You might be able to sell that for thirty five million and get a commission on it. Yes, you can and that still is high ticket, but in terms of non tangibles, we're looking at about five thousand dollars for, you know, non tangible products or services.
And I've got over a decade of building, companies and scaling scaling them. So I'm from Mildura, Victoria, which is a small country town in Australia in the upper side of Victoria.
And, you know, I started my entrepreneurial journey at eighteen, built a marketing agency at over a hundred thousand dollars a month. I went on to build and sell e com capital. I founded another consulting firm called e com brands, and I built licensing companies, consulting the equity companies, and I've really learned a lot along the way of what, makes a good business and and, you know, what why should a business even be in business? How to build good products and services that get people results?
And now what I'm focused on is high ticket ventures which helps, people, skilled professionals come up with ideas that solve painful niche problems and we scale those businesses together fifty fifty to, six figures in ninety days and then we put management in the company and we scale it and grow it, with product market fit to six, seven, eight, or nine figures.
So that's who I am.
So let's go over the introduction.
So what is High Ticket Ventures? So High Ticket Adventures is a company that's dedicated to helping entrepreneurs build and scale high ticket businesses and we focus on hands on equity based partnerships.
So what that means is hands on is when we partner with people, we actually come in there and work on you with your marketing, sales, operations, and finance. And let's say the business is ever in a crisis, we're able to come in there and help you, you know, solve problems during that crisis. And what we offer is a comprehensive accelerator program. So unlike a traditional course, which I don't believe that within the online course world there is anything wrong with it.
I don't believe that. What I believe is that it fundamentally is broken as a model where you have a coach who might charge you ten thousand dollars for specific advice. Whether it works or not is another question but let's assume that it works for a second. What happens is you pay them once and then you might pay them a couple hundred dollars for certain fees for maybe additional coaching if they've put that in place, but they never really going to care about your success because they're just focused on some more acquisition versus high ticket ventures.
We have a a program, it's called high ticket accelerator, but what we do is we actually partner with you and we set a formal company up an entity whether it's an LLC or a PTY LTD in Australia, doesn't matter where you're from, we're international, we're global.
And what we do is we work together and we grow the business together, implementing the frameworks and tools. Now, this playbook as you know it's a thirty thousand foot overview of the high ticket accelerator. It's what you could call a a demo to that and what we do is we look for smart entrepreneurs, people with ideas and we form a high ticket company together and we do it on an equity based partnership fifty fifty. So for example, business partnerships are fun when you go together.
I'm Fletcher Ladd, you are who you are, we partner together, and we put our skill sets together, you bring your idea, and you bring your your hard work, your your dedication, and we grow a business together. And that's what High Ticket Adventures is. And we're going on a journey to get to six figures, which is really easy, seven figures, which is a little bit harder, and then eight and nine. Really, we're looking for eight and nine figure revenue companies, and we're looking to not just get there, but actually maintain that level of revenue year on year.
So what does High Ticket Ventures do? So we we guide entrepreneurs through the journey of launching a High Ticket Venture. We provide resources, a community, and mentorship, and we specialize in turning ideas into profitable businesses that pay us. And the good thing is about high ticket businesses is that when you're in SAS, and I know a lot of smart people in in SAS, they need a lot of money.
SAS requires a huge amount of capital to get started. The difference is you can scale SAS with a lot of users because it doesn't require more humans in the mix. But with that being said, if you go and study like a y combinator, eighty to ninety percent of the companies don't really reach past, you know, ten team members over a long period of time or they don't get more money raised. They give them an inch for five hundred thousand of funding, but then it doesn't really turn into a the the business owners aren't having dividends paid out to them like they should be.
Maybe they get an exit, I think, Y Combinator has about an eighteen percent exit ratio, which is actually really good and what we're looking for at high ticket ventures is not necessarily to sell, although I give you that option because it is very good to sell off into the sunset. But what we're really looking to do is we're looking to hold a business that pays us dividends consistently for a long period of time. And to do that, we have to pick a market that's going to be growing over the next ten, fifteen, twenty years and solving a painful problem for participants in that market. So we
specialize in turning ideas into profitable businesses and what we do is, you know, we offer a startup accelerator program where we partner with you on your idea to execute it into a successful company. Successful means it's paying us, you know, and the North Star that we aim for is we want every partner who joins with us to make around five hundred thousand dollars to a million dollars in their first year of trading, in profit US dollars with us. So there's four core things. We have a detailed course and it's a comprehensive six week program.
We have hands on consulting, so for example, me or the directors that I put in the entities, to work with you will come in there and help you set up your Facebook ads, optimize your landing page, help you get clients results, help you hire staff members, fire them if needed, you know, certain things like that. We have group consulting.
So other equity partners can get on a meeting and we can all share our problems and talk about growth together and you can learn from what other people are doing in different niches and industries.
And we have a and that's the community basis. So we have input monthly in person events where we all meet up and we do, you know, awesome activities like go to Africa and Brazil, we get on a plane somewhere and we fly private to a nice location like an island and we do fun activities because we believe that, you shouldn't just lock yourself in your room and work. Yes, You should work very very hard when you are working, but you should also have fun and do party activities as well to to really experience life to its fullest.
So who with that being said, who should start a high ticket business? Right? Because most people don't understand this. They they don't they just say I want I wanna start a business, but who should start one? So if you're thinking about it, this video is for you.
So anyone with resilience and desire to solve problems.
Right? So you have to have resilience which means that and it's different from confidence, someone who's confident and they they are willing to work things out because in a startup, to turn a startup into a fully fledged operational company, you have to have resilience because there's going to be things that are going to go wrong and those that are relentless and resilient to push through, problems in the start up and and and really to make a start up work, what you are doing is you have an idea in your mind and you have to force it to work. And to be able to force it to work, you have to be resilient.
Right? Now, the main thing here is you wanna be focused on solving problems.
I'll give you an example. If I'm talking to a carpet cleaner and I say to the carpet cleaner, how many jobs do you have booked in? And it's a sole trader, it's just him in the business with one van. And I say, how many jobs do you have booked in for the next two weeks?
And he says, six. He's got a problem. He knows that he needs to have thirty of them booked in. So that problem is probably pretty painful for him because he wants more money so he can feed himself, take care of his loans and bills.
Makes sense? That's a painful problem. So someone has to have a desire to solve problems. Not a desire just to make money or a desire to sell an opportunity, but a desire to solve people's problems and have the best solution in the market that gets people the result to fix that problem as quickly as possible and as best as possible.
Right? So what we do is we look for people that are professionals looking to transfer from jobs to entrepreneurship. So let's say you've been working in a market, in a business that is a high ticket business and you see a gap where you could probably do it better if you were to transfer.
You can see all the problems. Maybe you're talking, you're doing the marketing or you're doing the sales or you're in the back end and doing the operations and you're in a specific industry that you want to start a business in, we hope that you as a professional or those people transition into this entrepreneurship and and help you build a business with the best possible shot of actually making it pay you as quickly as possible. You know, most people start a business and it takes them six years to get some money to themselves. I don't believe that.
Every business that I've ever started had to work. It had to pay me hundreds of thousands of dollars a month as quickly and as soon as possible because I didn't have funding. I didn't have anyone there to help me. I had to figure things out and read resources and do it on my own which is, you know, it it's hard but that was the option.
I didn't have any other option other than just to do that. So it's also suitable for people that are interested in high ticket products or services. So for example, I'm not talking about finding a couch and selling it for two thousand dollars where your cost of good is a thousand dollars. I'm looking for non tangibles.
I'm not looking for high ticket drop shipping or things like that. High ticket is I'm looking for someone that's interested maybe in jet chartering.
Right? Helping specific corporate people charter jets, reaching out to their businesses and offering them jet chartering. That would be a high ticket business. Another one would be an an example that we're gonna get into later on in the series is Toptal, finding the top three percent of talent for people that need engineers and basically loaning them out to develop their their idea or project.
That is an and then you're helping them solve the problem of finding good talent. So a high ticket business offers premium services or products. Now, it doesn't mean that it exists. A product could be an online course, it could be a platform that you've developed, it could be a done for you or done with you service. And you're focused on delivering high value to a select group of clients which is your niche. You're not looking to sell to everyone, you're looking for an a market with a niche inside of that market and you're looking to cater towards those participants in that niche.
And it typically involves higher price points and more personal life service. So I don't call them customers. A lot of people say I'm just getting customers. A customer buys from you once.
A client buys from you again and again. It's a mindset thing. So we're looking to hire offer high value product impactful services. We're looking to target clients ready for positive change, provide personalized guidance and support, focus on creating real lasting benefits, and we're looking to build trust through proven success and getting getting them results.
The only thing that matters is getting people results.
For example, there's this mindset out there that if you can get people to do everything self serve, it's good.
Yes, but you can't really charge high ticket amounts for that. Even Facebook, when with Facebook ads they still have, reps there for the big spenders to to wine and dine them and invite them over to their, you know, office and, you know, do things with them because and and their success model, like someone might spend ten thousand dollars on Facebook and think that they should be invited there. You really have to be spending a million dollars a month because everyone advertises on Facebook.
So let's go over the definition of high ticket, And what it means is the serve services that are sold at a premium price point for typically two thousand dollars or more. I'm looking for five thousand dollars or more because when we're running paid ads, you're gonna be paying around two thousand dollars cost per acquisition or around twenty percent or a thousand to two thousand dollars to actually acquire a client. So we need to be charging for around five thousand dollars because we have margin. We have to, you know, give our sales reps commission.
We have to have onboarding cost, staff cost, advertising cost, and admin cost even before that to keep the whole infrastructure in place and running. So we have to, you know, charge a minimum of five thousand dollars. And since we're selling over the phone and we're solving a big problem, it's very easy to do that. You know, in your head you might be like, oh, two thousand dollars is a lot of money, but it it's really not.
You you're not going to really impact your life with two thousand dollars once especially after cost. You'd have to sell hundreds and thousands of units to to each month to really get, you know, an impact out of that for your personal personal income.
So high ticket is often mistaken for high ticket sales. So if you go online and you search high ticket, what you will find is, you know, a lot of high ticket affiliate, high ticket sales, high ticket drop shipping and that's because Internet marketers have just created content around this niche.
And what we have to do at High Ticket Adventures is really re educate the market to explain what high ticket means And it's not just a sales tactic. That's not true. What we're looking to do is provide massive amounts of value to people and solve problems and get into businesses in in trending markets that are gonna be growing for the next ten years. Not what's popular today, but what's popular now with the market that's going to have more demand and more people in in the next ten years.
So let's go over the key characteristics of a high ticket venture. So number one, it has high client lifetime value.
It has deep client relationships and high profit margins. For example, you don't need to really raise a lot of money. You can make money off the first couple of clients. If you charge them thirty thou ten thousand dollars each, you can sell three clients in and you've got thirty thousand dollars that can float and cash flow the rest of the company.
For example, high client lifetime value means that they might pay you five thousand dollars once, you put them on a retainer for two thousand dollars a month, they're with you for five years, and that means you've got a client that's gonna pay you. So if we do the, you know, the math on that, the five thousand dollars could be the setup fee and then the two thousand dollars that you charge them for twelve months or twenty four thousand, if you put that over five years, that's a hundred and twenty thousand. So if you wanted to do, you know, ten million dollars in in revenue per year, you would only need four hundred clients.
Right? And you've got deep client relationships. So you typically have a human in there, an account manager working with the clients and talking to them. Your your profit margins are higher because you're charging higher prices which means that you can still deliver exceptional value but you can have a lot of margin in there.
Margin is the main thing of business. When you're trading the only thing that matters is your margin. You have top line and bottom line and you're trying to get the bottom line as close to the top line income without sacrificing client results or satisfaction, or your team as well. And if you can get them close, that means you can if you make a million dollars and you've got a eighty percent bottom line, that means you've netted eight hundred thousand dollars.
That's what bottom line is. You hear a lot of people say that's the bottom line because at the end of the day on an income statement for a company, a profit and loss statement that runs your chart of accounts, the only thing that matters is the bottom line because that's what you, you know, can pay your dividend with.
Which is why us as business owners get into business because we want that dividend to buy houses and cars and do fun activities and invest for the future and build a dynasty.
Right? Why consider a high ticket business? You could go into e com, you could build a SaaS platform, you could go through Y Combinator, you could you could do many things. Right? You could maybe, you know, there's a lot of opportunities out there, for people starting a business. Well, a high ticket business is faster validation revenue generation.
So you can quickly validate a high ticket idea with pretty much a pitch deck and a simple landing page and a VSL funnel that takes you a week to put together without even you building the product. And you can put it in front of someone, and as long as they just believe and trust that you can deliver that result to them, What you can do is you can charge them for it. And that's your version one. You can generate money pretty much out of thin air. And you have the ability to scale with few clients. So you're not trying to do what Facebook is doing and building infrastructure in third world countries to get Internet running so you can bring more clients into the business or more users on the platform.
You might only have two thousand clients over the total time that you run the business, and that's fine. That's all you need because each client might be worth two hundred and fifty thousand dollars to you over three years. Alright? And a business, a high ticket business, has the potential for significant financial rewards. Everyone knows if you run a high ticket business, you can make money. Now let's talk about the importance of resilience.
So success isn't about confidence, it's about resilience.
You know, confidence will really wear off over like, confidence you can get on a sales call and be confident to a prospect and you're confident as the CEO, you can have CEO magic and you can be confident to the prospect and you can close them into your offer for thirty minutes. But resilience means you're gonna come come up against obstacles and obstacles, they're gonna come up. Like, it happens every single day. We have each founder at each company, have problems in their business, and you as a business owner, as you can see here, like, you've got a person going over the road.
Right? As I just put my mouse here on the screen, you can see that, and, you know, at the end you could have the big mountain with the sun and that's where that's where you're going to. But resilience is maybe your account gets shut down, maybe clients aren't joining, your cost per acquisition is too high, clients are getting results, they're churning. These are probably your bank accounts get shut down, you have a lawsuit come in for some reason, you have bad reviews pop up on Google.
These are problems that are going to happen in the business that will impact you. They're going to come up and you as a business owner need to be resilient to be able to push through these. Maybe your product isn't getting you're solving complex engineering problems. Right?
Developing no code software. Like, you're going to have problems, and these are gonna come up. And every founder faces challenges, and resilience determines who succeeds. Because a lot of people get started in business and they just face one little problem on the Internet.
Maybe their ad account gets shut down and they just give up and they wanna jump to TikTok and they can't figure out TikTok, so they give up. Those that are resilient and fanatic about getting through to that end goal and are willing to do whatever it takes for those who are successful. They're just dogs at a bone.
Right? That's resilience.
Now let's talk about what it looks like. So facing rejections without giving up. So you might talk to prospects, a hundred people say no. No.
No. No. No. No. Right? You might have to iterate your business model. Right? Your messaging might not work, so your ads might not work.
Your your Facebook ads, they won't work. I tell you that right now. As soon as you launch, they're not gonna work. Your messaging to your landing page, most times it's never going to work.
You don't have to iterate it. Right? It's easy now with Chat GPT. There's no reason why you can't make this work now with Chat GPT by asking that thing questions.
It can do market research that took, you know, consultants at KPMG, you know, two hundred hours that would cost you two hundred grand that you couldn't spit it out in ten seconds. It's insane now. There's no reason why you can't make a high ticket business work. You have to push forward despite setbacks.
So you might have, you know, clients churn and you have to keep bringing those clients on you have to keep rebuilding that muscle.
Because in business, you know, when bodybuilding is a is a lot easier unless you get an entry. Let's say you're you're you're building muscle you can just eat the right amount of caloric calories and do the right, you know, progressive overload over time you will gain muscle. Assuming your plans are on your diet's good. You you will muscle.
But in business it doesn't work like that because you don't know what you don't know. Your it's not a definitive path of one plus one equals two. Unless you've been in it for a long time you can start to decode and see the matrix and push through. Right?
So you have to constantly push forward despite your setbacks and your goal is success and you have to do whatever it takes to get success. And what success is going to look like for you is clients getting results, the business growing, and bottom line net profit. And even when you're doing ten million a year, you're still gonna feel like you haven't got all the answers yet. And that is one hundred percent okay, but you're doing ten million a year.
You're paying you've got the car. You got the watches. You got the house. You got the trips every single month with the partners at High-tech Adventures.
You've got a preferred portfolio partners entities paying you dividends as well. You've got what it takes.
Right? That's success. That's what success is. That's what we're working towards. You have to be resilient.
If you can't handle, you know, setting up a bank account and it gets shut down, this is not gonna work for you. Like you have to be like, who cares? What's next? How do I get this approved?
That's resilience.
And I got a good book here and it's a recommended resource and I'm gonna have recommended resources that I can refer to for myself that I've consumed that I think are valuable for you as you're going through this journey. And, the first book that I'm gonna recommend for you, I'm gonna recommend courses and books and YouTube videos is Relentless by Tim Sgrove. And it's from good to great to unstoppable.
And Kobe Bryant, he he actually I think he engaged him to coach him. And it's a book about, basically, how to how to become just an absolute killer in the arena. And it compares pushing through business challenges to pushing through the gym, and it focuses on building mental toughness. How to not be a snowflake, but how to just be someone who can just be resilient and get things done. And to be successful in business, you need to be resilient. You can't just give up or or or hide when a problem comes in. You have to be, you know, willing to charge into the gunfire.
Right? So you you must have be confident. You have to be confident. If you're not confident, it's never gonna work.
You have to be confident but you also have to be resilient. And I'm not talking about, you know, oh my god I'm confident without, you know, the clarity of the vision. Yeah. You can't just be stupid confident.
You have to be confident with the skill set to back it up and you have to be resilient and you can couple these things together and you've got a recipe for success.
Now, initial motivation is not everything. Of course, you're gonna be motivated. You're gonna run the numbers in your business and you're gonna say if I sell this many units or if I get the business to this point, I'm gonna be able to have this much revenue and this much profit. I'm gonna be able to buy all of this stuff that I've always wanted to buy. Right? That's gonna wear off as you start to trade and you and you and the reality sets sets in of, you know, a profit and loss statement and and margin and and clients and and and marketing and sales and operations and finance. So my initial motivation is not everything.
So your initial reason for starting doesn't have to be perfect. Right? So if you wanna start a high ticket business, you don't need a reason, you don't need a why. Right? You should have a why and that why should be to solve a problem for people. That's enough. That's all businesses solving people's problems.
If you can just understand that one concept, solving someone's problem, you will make money. It's not about an opportunity, that's about solving people's problems. You know, in the biz op world, I was speaking to someone and he said he wanted to to build a business, and it was, in the reputation repair market, helping people get back banned ad accounts because in, you know, we have the fortunate ability to have people that work inside Facebook that can turn on ad accounts.
And I said this is a ten million dollar a year business with repeat clients. And he goes, I don't know if it is though and this was a biz op guy. He came from selling business opportunities, e commerce training to people.
And he said to me, the only way I could see this grow this business is to teach other people how to do it, and that was a problem. He he just thought let me just sell an opportunity because that was all he's new. And I said, no, you've got it wrong. You have to focus on the main thing which is solving people's problems and how we can build better reputation for their business so they can get more sales for their business.
Right? And look, to be fair, most successful entrepreneurs start up with modest goals. If I could just get the six figures in the first year or seven figures in the first year, if I could just make myself eighty thousand, hundred thousand, I'm happy with that. And and and that's okay.
Right? And motivation evolves as you progress. I'm telling you this now. It's very easy to be motivated.
It's very easy to be motivated when the money is coming in. But you need to be resilient, confident, and motivated when there's no money in assuming that it is going to work out. Because with this playbook, if you implement what I'm gonna teach you in the later modules, you're going to make it work. There's no way that you can't not be successful with this if you just put the effort in. It's going to happen, but you you've got to understand that when you make a hundred grand a month of course you're gonna show up and do the work but what about when there's you know the ads aren't working, your cold email campaigns aren't working, that's when you have to be twice as motivated and then you can ten x the motivation when does come in because it's easy. It's easy for people to show up when there's cash there because that's where their attention is.
Another thing is, and I said this before, you need to focus on problem solving, not desperation. You don't need to be desperate to start a business just to try and get some so you're gonna have you're gonna not build a proper business that's going to last if the goal is just to hock something together and and desperately make some money by selling something to people. Because with the training that I'm gonna give you, you're going to make money by selling things that shouldn't be scaled to people. But if you focus on solving people's problems in a good way, for example, there's some business product services that shouldn't just be scaled. They shouldn't even exist in the market. You know, we we we don't need, more smaller businesses. We need more larger businesses.
Right? That the world would be better off. And what we're doing here is we're building large businesses. Nine eight figure nine figure companies is what we're after. That that that they're large business they're large companies and that's what we're after. You know, lots of team members on the payroll and each payroll, you know, each staff member brings in, you know, three to five times their annual salary.
We're looking to build big companies because if you're desperate when you're starting, you're gonna lead to a small business mindset because all large business wants medium, all medium businesses want small, and all small businesses, which is what we're doing now starting a start up, we need to transition into a medium business and then a medium business to a large corporation.
Right? Because a start up has to come out of its start up phase and we'll talk about what a start up really means because most people just think it's some product market fit and that's not true.
And the long term success success of a business is gonna come from passion, right, for solving problems.
You can get to seven figures a year once, but you have to maintain seven figures a year or seven figures a month.
How do you get to nine figures and maintain nine figures year after year after year? You have to have a long term plan, which means you have to be thinking long term, and you have to be solving a real problem in a market that is growing. That is what we're gonna be doing here.
And And then you have to ask yourself, what do you have to lose if you start a high ticket business? So you wanna assess your current job and your salary.
The beauty of a high ticket business is this in reality. You can get started while still working at your job. Let's say it's paying you a hundred and fifty thousand dollars a year, a hundred and twenty thousand a year, eighty thousand a year, or maybe fifty thousand a year, whatever it is. I don't know. Maybe you don't even have a job right now.
Maybe you're at university cleaning dishes or something.
What you can do is you can build a high ticket business, get it to thirty, forty, fifty thousand dollars a month, put yourself on the payroll, hire an assistant to help you execute, you know, back end task and admin task so you can focus on scaling your product that works. You've got really nothing to lose. So you wanna compare with the potential rewards of a high successful venture. Right?
For example, there is success that comes with it as you can see here on the screen. We've got the new Emirates first class cabin with the mini bar, right, the makeup vanity with the snacks there on the big screen. Right? When you're on a long haul fourteen hour flight, this is a nice cabin to have.
It beats sitting in the poor class in the back of the public transport bus or you've got a s f ninety Ferrari and then you've got a Patek over to the right, like these things are nice.
And you get them by running a high ticket business that solves problems in a growing market that increases revenue and profit year on year. That's how you get it. And you have to have a lot of volume which is eight or nine figures. Getting to seven figures a year, five million, six million, you're still gonna get this stuff.
You can easily get it at fifty percent ownership of the company. Of course, you can you can do it in one year. In one year, you can get all of this stuff but you must maintain it because you're gonna want the next car, the next watch, and the next house. That's how men are.
There's no end to optimization. There's no end to growth. You're gonna work until the day you die. It you're going to do all of this.
And high ticket business offer, offers quicker validation revenue. I said that before. Starting an econ business, you have to build a product and then try and market it. With high ticket, you're selling a non tangible or you're selling a tangible that exists, like, let's say, you're doing jet chartering.
You can get someone on a jet that already exists. You just have to make that joint venture. The person delivering the jet and making sure that it lands on time and takes off at the right time. Right?
So you don't need to own the product. You can move as quick, which is speed, which is the most important rule when you're getting started in the startup which is to move quickly.
We don't wanna move slow.
Let's talk about preparing for your high ticket adventure. Right? So you don't need to quit your job immediately. I just said that.
You do not it's actually not a good idea to quit immediately. You want that income coming in. You should always have something that pays your bills. And you wanna start by validating your idea with a few clients.
At High Ticket Adventures, as soon as someone gets three clients, we enter into an equity partnership. We call that stage two. Stage one is where you don't have it. Stage two is where we go into a partnership.
And you wanna reinvest your growth. Right? So because you can you don't need to raise money in our ticket business because you got so much margin. You can just close clients by having good sales ability and then you can take that money from them and find the next client. And if you got a back end that each client brings more clients on the back end or they bring on more MRI, you can grow infinitely. It's amazing.
And what I just talked about was called client financed acquisition which is you can see here on the screen. I've got an awesome diagram for this. And you can use client payments to fund growth. You can avoid draining your personal savings and you can reinvest in marketing, sales, operations, systems, and scaling. Right. So let's look at this, you know, diagram over here to the to the right.
Client financed acquisition.
So your initial investment into marketing could be seven thousand five hundred US dollars.
Now that's what you put in. And assuming a client pays you fifteen thousand dollars, let's say you're selling a fifteen thousand dollar offer, that's your, like, initial first payment that they pay you to get access to your offer is fifteen thousand, your program or whatever it is that you're selling, your project.
What happens is if it's fifteen thousand dollars, you put the seventy five hundred in and then someone gives you cash within seven days, fifteen thousand.
And let's say your cost to actually deliver that services fifty percent of that fifteen thousand which is seven thousand five hundred. It's never going to be this much. It's always at the start it can be. You're allowed to have it this high.
I mean, at seventy five hundred, that's pretty much someone's full month wage on on the payroll. So you could hire someone and say, look, you've got nothing, but you could just hire people every time you get a new client say, just get him result. I don't care what you do. Right?
But it's never fifty percent cost of goods or services. And then you have another seventy five hundred. Right? Because the cost to acquire the client was seventy five hundred.
So what you could do is you could feed that back into Facebook ads or whatever the call email is or you could hire that another SDR or or pay that SDR for the next month and say, just give me one client. Here's seventy five hundred. And they bring you another client. And this is your acquisition and you put seventy five hundred in, seventy five hundred and how how many clients you bring on determines how big your reserve is.
Because if you have seventy five hundred times ten, seventy five thousand, you can bring ten clients in because you can just spend seventy five thousand in a month and you can maintain that by just having seventy five thousand consistently sitting there. And how how you get that is your CPA is never gonna be seven five hundred. Your cost to deliver is never gonna be seventy five hundred. There's margin in here.
And if you and you build up cash reserves by having these numbers go lower. And then you just keep feeding more of it back into ads and that's how you can scale to five hundred thousand a month. Like, I've been able to scale businesses to five hundred grand a month in revenue with no start up capital with just seven with about five with about three thousand dollars of, you know, money there that I would spend on ads to get a client. And I've been able to build businesses to seven figures in run rate per year in three, four months because I understood this.
This is the secret. This is how people are able to basically come out of nothing and build something. Right? And the reason you don't need a five hundred thousand dollar investment to make millions of dollars in profit to pay yourself with and acquire clients with a high ticket business is because you can follow this feedback loop.
And you can put it on an American Express card and you'll get those Emirates points. So remember this first class cabin here? In Australian dollars or American dollars, if you wanna fly from, like, Miami to Dubai, it's gonna cost you, like, twelve thousand dollars return. Maybe it might cost you around fifteen thousand dollars return.
But all of the partners at High Ticket Adventures, they we don't split the Amex points together. They keep them all for themselves even though we're fifty fifty. So these Amex points, like if you're spending a hundred, twenty grand a month on ads, you're acquiring clients but you're also getting a massive back end. And what that means is you use all the points for yourself.
You can go with your girlfriend or whatever. You can travel around constantly. And you're getting, you know, hotels and flights for free. And if you just keep having it building the cash reserve, what happens is you can just keep growing the business and traveling full time for free while you do it.
Right? So when you're getting started, you wanna set realistic milestones. We'll start small, just ten to twenty grand a month. Then scale progressively.
Because you've gotta build those cash reserves out, remember, to get the to growth, to to put money into marketing, whether it's cold email, joint ventures, or whatever. Like joint ventures, you're gonna want someone who has a massive audience. They're gonna want money upfront to say, hey, dude, I'll give you two hundred grand. He might blow you up to a million a month.
Right? You're gonna need a cash reserve to do that.
So start small. Ten to twenty grand a month, thirty to a hundred, and focus on reinvestment and growth. Focus on delivering results, taking those reserves, and then just feeding it back through the machine.
Steady growth.
Right? So you have your initial investment that you put into the business, which might be just enough to spend a hundred, two hundred, three hundred dollars down marketing.
And then you get to ten grand in one month, that's amazing. You reinvest that, you get to thirty, month two, month three, a hundred, month four, three hundred. I have done this. Like, I teach this inside a high ticket accelerator because we do step by step, like, all of the details are there.
But this is just a thirty thousand foot overview. I've done this again and again and again. And and it's so easy to do with an offer even at five thousand dollars. You can just do this consistently day after day.
And this is just the front end. End. We're not even talking about the actual flywheel in the back where each client brings more clients and you make massive money from referrals and getting them results and case studies and selling additional services and putting them into long term contracts. That's where the real wealth comes from.
Right? So when do you take the leap? A lot of people are worried. They're scared.
Their parents are in their ears. Don't do that. It won't work out. When do you actually take the leap?
So first off, there's no perfect time to start. It's not tomorrow. It's not the next day. It's right now.
You can hear it. The best time to plant a tree was twenty years ago. Second best time is when? Right now.
So successful ventures often evolve from imperfect beginnings.
You just said one night, I'm gonna start it rather than going out.
That's the start of your journey. There is no perfect start of a business. Maybe you just wanted to start one because you don't wanna have this job forever. You don't see a vision for it.
And you wanna focus on taking action rather than wasting oh, sorry, waiting for the perfect idea. I'm I'm gonna teach you how to come up with an idea, but you just wanna focus on speed. Not desperate, but make sure you're solving a problem and then you just wanna move into it. You don't wanna sit around and think that you're gonna come up with the next Facebook or something. You don't need that to make money online.
Let's talk about the reality of starting a high ticket business.
So every business idea evolves as you grow. The idea starts off as one thing and it never really ends up as the same thing. It happens but it typically evolves over time.
It pivots, changes, the offer tweaks. Right?
And you you wanna embrace the journey and learn from each step. So you're not trying to get to a hundred grand a month or a million dollars a month. You've got to enjoy the entire whole journey. Right?
And don't wait for perfection. Start now. Because everything's gonna have versions. Your products gonna have version one, version two, version three, version four.
Your service is gonna get better. The team is gonna get better as you hire more people and as you get more money in. Your marketing and your ads are gonna get better, your market's going to change, it's gonna become more sophisticated as new people enter it and more competition comes in with different claims in their marketing. Your sales team are gonna get better because they're gonna be closing more people.
Right? You you just you don't need to be perfect to get started now. People think that they need to be perfect. You're losing time.
I'll give you a hint. You are never going today, the the day that you're watching this video is the last day that you're ever going to be this young ever again.
Think about that.
Let's talk about the leap of faith. You wanna trust in your ability to adapt and overcome challenges. Right? You're just jumping off the cliff.
So just trust yourself. Even if you don't trust yourself, put your trust in me to show you the right right path to get the result.
And you wanna surround yourself with supportive mentors and peers. So I can support you. We can go into business together. I'll be your business partner. I'll make sure that you're successful. Just give me resilience and I'll make you money.
But the thing is you need a community as well of other people doing this. People in religion, they like to be around the same people in the same religion as them. People that have certain beliefs, they like to be around people with the same beliefs. People that are starting high ticket businesses like to be around people that are starting high ticket businesses and making money. The people that are at seven figures wanna be around the people that are eight figures and people that are eight figures wanna be around the people that are nine figures.
Understood?
So if you're in high ticket accelerator, you wanna use the resources available you to you through the program.
Now let's talk about the evolution that you're gonna probably go through. First off, you're gonna have an initial idea. You're gonna validate it and test it, get some people to pay you. You're gonna build a scalable business model and get clients results. You're gonna get more clients and then you're gonna scale and grow and then you're gonna adapt and optimize your business and then you're gonna have the success.
Now, you make profit pretty much in this first to second stage here. And what I mean by that is that's when people pay. If you get three people pay you thirty thousand dollars, you got thirty thousand dollars there. Maybe let's say five grand to to get that thirty thousand but you've got twenty five thousand dollars there. You don't deprive the baby which is the business and pay yourself that. You reinvest it into more marketing to get to a very strong baseline of cash flow coming out. Because you need like a to to really live a good life right now at the time that I record this in two thousand twenty four, you need around a hundred thousand dollars a month in net profit to pay yourself with, which means you need to be doing multiple millions of dollars per year in net profit.
Now, what I wanna do is introduce the program high ticket accelerator to you so you know what it is. And I'm not gonna run over this throughout the whole program. I just wanna explain what it is now so you understand what it is because I know that you're probably curious.
So high ticket accelerator is a comprehensive program for launching and scaling high ticket ventures. It includes mentorship, community, and access to exclusive resources, and it's designed to help you achieve rapid growth and success. Six figures in ninety days, seven figures in revenue and profit in the first year.
I know that sounds crazy, but that's what we can do.
And here's what you will learn. You will learn how to identify and validate your high ticket offer. You will learn how to build a scalable business model, and you'll master client acquisition and retention.
And you have a community, so you can network with other high ticket entrepreneurs. You access monthly exclusive masterminds, and you get continuous support as you scale your venture.
Now right. Let's so let's go over the conclusion. So starting a high ticket business is a journey. It's worth taking.
It really is. It's better than working for someone else if you've already done that. You can focus on resilience, problem solving, and continuous improvement. Remember, nothing is perfect.
And you can leverage the resources in the community at high ticket ventures.
Now I've got something in here for you, which is optimize your health for success. So starting a startup requires a tremendous amount of energy and focus. To achieve this, you need to be strong and maintain a low body fat. Not too low, but just enough where you have still have enough energy, where you look good and you're motivated. So what you wanna do is you wanna go to Google and join the movie star body program by Greg O'Gallagher.
So when you're making a hundred grand a month in net profit USD in the next twelve months from this playbook, you have a body to match your financial success. Like over here, you can see see Greg here. Like as a man, Greg's I think he's like five eleven, five ten.
Right. Pretty average for most men's height. He's got big shoulders. Right. Big side delts. He's not injecting steroids.
He just trains heavy. He's got athletic lean legs, which here they look small but if you were to compare them next to yours in real life they would be huge.
He's got big forearms, big I think his, measurements, fifty three around the shoulders, forty five inches around the chest, sixteen inches on the arm, twenty four twenty five around thigh. I think it'd be about sixteen seventeen around the calf.
Right. These are it it all boils down to measurements and you can see he's got, abs here which just means he's got low body fat. Now the size and the the ab is just determines how strong the muscle is because he's grown it. Right?
But you can build a great body for yourself exactly like this, but you need to join his program. Right? Because you don't want to at High Ticket Adventures, we're all gonna be meeting up and doing activities together, and and you wanna look your best when content gets taken off you. Right?
Because you're obviously gonna build a executive business profile as you run this company. And you want people to look at you and go, man, that guy looks good. I bet his business is run just as well as his body looks. And you don't wanna look like a slob at a hundred grand a month, you wanna look like a a g.
So that's why I put this in here. No one really talks about this. It's not it's about fitness and finance. You just master those two aspects as a man and you'll be great.
Now, I wanna give you some books. Recommended reading so you can expand your knowledge and leadership skills. The first book is The Hard Thing About Hard Things, Overcoming Startup Challenges. Number two is Zero to One by Peter Thiel. It's insights on building startups, massive startups by the way. Number three is The Facebook Effect, Facebook's rise in impact. Number four is the fifteen commitments of conscious leadership.
Number four is the tale of leadership.
And the last one nonviolent communication, empathetic communication skills. So these books here, if you want to you can get them online or you can just order them and read them in person. So that's it for this one and I'll see you in the next video which is why fifty percent equity partnerships are better than owning a whole of a company for when you're starting out. I'll see you in that right now.